How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold
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- Create Date：2022-03-16 10:21:48
- Update Date：2025-09-06
- Status：finish
- Author：Maria Brito
- ISBN：1400235383
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Summary
Learn to make creativity work for your career。
Anyone， regardless of who you are or what you do， can cultivate the habits， actions， and attitudes that inspire creativity and foster innovation。
Creativity is the key to innovation in any business。 How Creativity Rules the World shows that， despite contrary beliefs， creativity is an inexhaustible resource that can be learned by anyone。
This timeless guide promises to make the creative process of billion-dollar entrepreneurs and successful seven-figure artists accessible and actionable for you。 With revealing studies and stories spanning business and art， this book is a deep dive into history， culture， psychology， science， and entrepreneurship; analyzing the elements used by some of the most creative minds throughout the last 600 years。
In How Creativity Rules the World， you will learn how to:
Overcome limiting thoughts and dispel myths about creativity。
Understand creativity through concrete data， historical passages， and examples of modern entrepreneurship。
Develop timeless habits， principles， and tools that worked six centuries ago and continue to work today。
Employ creativity in an everyday context to produce extraordinary results。
Contemporary art curator and writer of the popular newsletter， The Groove， Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world。 After applying the principles in How Creativity Rules the World to her own business， Maria started teaching struggling professionals， ranging from entrepreneurs to artists to CEOs。 Proven by her students’ creative successes， Maria will guide you to strike gold with your ideas as well。
There has never been a more crucial time than now to develop your creativity and your ability to innovate。 Coming up with original ideas of value is today’s most precious skill。
Anyone， regardless of who you are or what you do， can cultivate the habits， actions， and attitudes that inspire creativity and foster innovation。
Creativity is the key to innovation in any business。 How Creativity Rules the World shows that， despite contrary beliefs， creativity is an inexhaustible resource that can be learned by anyone。
This timeless guide promises to make the creative process of billion-dollar entrepreneurs and successful seven-figure artists accessible and actionable for you。 With revealing studies and stories spanning business and art， this book is a deep dive into history， culture， psychology， science， and entrepreneurship; analyzing the elements used by some of the most creative minds throughout the last 600 years。
In How Creativity Rules the World， you will learn how to:
Overcome limiting thoughts and dispel myths about creativity。
Understand creativity through concrete data， historical passages， and examples of modern entrepreneurship。
Develop timeless habits， principles， and tools that worked six centuries ago and continue to work today。
Employ creativity in an everyday context to produce extraordinary results。
Contemporary art curator and writer of the popular newsletter， The Groove， Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world。 After applying the principles in How Creativity Rules the World to her own business， Maria started teaching struggling professionals， ranging from entrepreneurs to artists to CEOs。 Proven by her students’ creative successes， Maria will guide you to strike gold with your ideas as well。
There has never been a more crucial time than now to develop your creativity and your ability to innovate。 Coming up with original ideas of value is today’s most precious skill。
Reviews
Becky Lloyd
，
An engaging book that is based on a course Brito teaches on fostering creativity。 The chapters are brimming with stories about artists and entrepreneurs， how they pushed their creativity forward and overcame obstacles。 These stories， coupled with Brito's reflections on her own professional endeavors， bring tremendous energy and inspiration。 Each chapter ends with an "Alchemy Lab" section containing several prompts/exercises to encourage creative thinking。 These sections may be the best parts of An engaging book that is based on a course Brito teaches on fostering creativity。 The chapters are brimming with stories about artists and entrepreneurs， how they pushed their creativity forward and overcame obstacles。 These stories， coupled with Brito's reflections on her own professional endeavors， bring tremendous energy and inspiration。 Each chapter ends with an "Alchemy Lab" section containing several prompts/exercises to encourage creative thinking。 These sections may be the best parts of the book。However， I felt the book lacked the focus of The Artist's Way: A Spiritual Path to Higher Creativity or Made to Stick: Why Some Ideas Survive and Others Die。 I enjoyed it but I wanted more synthesis of the abundant biographical anecdotes - something to tie all of the pieces together and leave me with a memorable takeaway。 I think part of the issue is that I am neither a visual artist nor an entrepreneur （though I am a writer）， and it didn't feel like this book was for me。 I did glean some ideas and inspiration from it， but I'm not convinced this is a book for "anyone，" as it claims to be。 I think the audience is narrower。I received an ARC of this book courtesy of #GoodreadsGiveaway 。。。more
Kristen
，
I loved this book！ The title and cover really spoke to me and I'm happy to report that those elements， along with the synopsis， all held true in delivering a thought-provoking yet fun read！ We are all creative beings， it's part of who we are as humans。 We were born to innovate， make， create， brainstorm， improve and build。 I loved the examples that this book offered and flew through this book as a result。 Highly recommend！ :） I loved this book！ The title and cover really spoke to me and I'm happy to report that those elements， along with the synopsis， all held true in delivering a thought-provoking yet fun read！ We are all creative beings， it's part of who we are as humans。 We were born to innovate， make， create， brainstorm， improve and build。 I loved the examples that this book offered and flew through this book as a result。 Highly recommend！ :） 。。。more
Francis M。 Torres
，
This book was everything I needed as a creative。 There is so much going on in the world， and art is always evolving， and this book was just an amazing reminder that you have to keep going， creatine new habits to get back into creating again， and I want this book so bad because you can tell she gives you space to write things that you learned from each chapter， this book was just THE BEST！ Once it comes out I will be buying this book and walking around together with my sketchbook and pencils。Than This book was everything I needed as a creative。 There is so much going on in the world， and art is always evolving， and this book was just an amazing reminder that you have to keep going， creatine new habits to get back into creating again， and I want this book so bad because you can tell she gives you space to write things that you learned from each chapter， this book was just THE BEST！ Once it comes out I will be buying this book and walking around together with my sketchbook and pencils。Thanks Netgalley and the publishers for giving me the opportunity to read this gem。 。。。more
Julie
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This is the ultimate book for those seeking to bridge creativity and business。 Rich with stories and examples from the art world and the lives of artists， author Maria Brito busts myths and provides actionable "alchemy lab" exercises to help readers solve problems and expand their capabilities through creative practices。 I appreciated the art history lessons and the glimpse into Maria's fascinating world and career as a lawyer-turned-gallerist。 I recommend this book for anyone seeking more joy， This is the ultimate book for those seeking to bridge creativity and business。 Rich with stories and examples from the art world and the lives of artists， author Maria Brito busts myths and provides actionable "alchemy lab" exercises to help readers solve problems and expand their capabilities through creative practices。 I appreciated the art history lessons and the glimpse into Maria's fascinating world and career as a lawyer-turned-gallerist。 I recommend this book for anyone seeking more joy， originality， and satisfaction in their careers or for business leaders who want to spark creativity within their organizations。 。。。more
Cristina Elena | LaaA
，
I won’t deny that the writing style of this book is of high quality and it left me with a feeling that Maria Brito has a solid future in the creative industry。 The book’s introduction got me hooked on discovering more about creativity， and I was very eager to finish the brilliant work that is the “Introduction” and get to the actual content of the book！ In the first chapter， Maria Brito starts by building a bridge between herself and the world of creativity， and instead of keeps this tangling of I won’t deny that the writing style of this book is of high quality and it left me with a feeling that Maria Brito has a solid future in the creative industry。 The book’s introduction got me hooked on discovering more about creativity， and I was very eager to finish the brilliant work that is the “Introduction” and get to the actual content of the book！ In the first chapter， Maria Brito starts by building a bridge between herself and the world of creativity， and instead of keeps this tangling of wires going through the rest of the book。 Although it didn’t seem too bad at first， it soon started being a bit too much， since this is expected to be a work of non-fiction。 While I do appreciate that embedding personal stories helps with a narrative， there comes a point where the two wires must separate and， to my displeasure， I didn’t see that happening， which ultimately led to my reading experience not raising up to the expectations。 Also， somewhere along page 50， I decided to drop the idea of classifying the book “non-fiction” and replace it with “biographical” with a tendency of general culture instead since this is how I perceive that the narrative was heading towards。One thing I did appreciate was the myth-debunking approach from the first chapter， where Maria Brito took 7 of the most common creativity misconceptions and once again through very persuasive/creative writing showed that they are indeed myths。 This， combined with snippets of history makes the reading so enjoyable！The last aspect that I want to highlight are the “Alchemy Lab” section notes which I found really good practice work for getting one’s creative mindset going。 I highly recommend！Special thanks to NetGalley， HarperCollins Leadership， and the author for giving me the opportunity to review the ARC in audiobook format and to you， my reader， for taking the time to read this honest personal book review。If you are interested in other of my book reviews， make sure to follow me on GoodReads！#LifeLongLearning #HowCreativityRulestheWorld #NetGalley 。。。more
Kari
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I really enjoy reading about creativity from a variety of creators， because I think it’s fascinating to see where those individuals pull their creativity from and how they have harnessed it to make amazing things。 When I saw this one available as an advanced reader copy， I was excited to dive in！Some things I loved:⚡️ The book addressed many of the common misconceptions people have about creativity， as well as sharing a variety of stories about past creatives and the results of scientific studie I really enjoy reading about creativity from a variety of creators， because I think it’s fascinating to see where those individuals pull their creativity from and how they have harnessed it to make amazing things。 When I saw this one available as an advanced reader copy， I was excited to dive in！Some things I loved:⚡️ The book addressed many of the common misconceptions people have about creativity， as well as sharing a variety of stories about past creatives and the results of scientific studies done on the topic。⚡️ The “a day in the life” descriptions of modern and past artists that show how important hard work and structure are when it comes to allowing creativity to flow。⚡️ Most of the chapters have a section with specific and practical actions one can take to work on a specific area of unlocking creativity， and these are really helpful for self-reflection， self-awareness， and getting creative juices flowing。Some things I didn’t love: ⚡️ Right from the get go， the book talks about the monetary value of creativity。 I can appreciate creativity from an entrepreneurial perspective， but this is a theme that was brought up several times。 I didn’t need to see the progression from an idea to its eventual dollar amount or net worth， and those little facts kind of cheapened the value of creativity to me a bit。 （Maybe this is more on me， since the cover addresses turning creative ideas into gold。 I just felt like was too much of the focus。）I feel like this book has really useful information， and I got a bit out of it， but I don’t think I was the target demographic for this one。 If you’re someone looking at connections between creativity and entrepreneurship， this is the book for you！Thanks to NetGalley for this ARC！ 。。。more
Kevin
，
#GoodreadsGiveaway
Chelsey Saatkamp
，
If you’re like me， you maybe once thought that creativity is an inherent trait in people。 Some people have it， some don’t。 But that isn’t true， and Maria Brito is here to prove it to you。 Anyone can learn to be more creative！ It just takes practice and a reset of the mind。I’ve worked with Maria for many years （and full disclosure， I did get to read this book in advance）， so I know firsthand how incredible she is at pivoting her career when something isn’t working， or how she’s not afraid to take If you’re like me， you maybe once thought that creativity is an inherent trait in people。 Some people have it， some don’t。 But that isn’t true， and Maria Brito is here to prove it to you。 Anyone can learn to be more creative！ It just takes practice and a reset of the mind。I’ve worked with Maria for many years （and full disclosure， I did get to read this book in advance）， so I know firsthand how incredible she is at pivoting her career when something isn’t working， or how she’s not afraid to take risks and try new things。 It’s inspiring， really。 Maria is an expert when it comes to the art world and the business world， and the marriage of the two = a winning formula on how to make it in any field。 My favorite thing about this book， other than the real-life examples from artists and entrepreneurs on specific skills and habits to cultivate creativity， is the “Alchemy Lab” at the end of each chapter。 These are actionable， concrete steps to make each habit in this book a reality。 I’ve done a few of them and can attest to their effectiveness。 This really is the perfect book for the era we’re in now - people are in a rut， quitting their jobs， realizing how meaningless life is if you’re not doing something you love。 This book will encourage you to make that next leap in life， and show you how to do it in a way that’s not so scary。 Creative people really do rule the world。 But anyone can be creative。 。。。more
Stroop
，
An accessible， captivating read about how creativity thrives and drives progress in every field。 After each chapter Maria Brito provides an “Alchemy Lab” with questions/prompts and suggested practices that helps reinforce her key messages and allow opportunities for readers to apply their insights and learning。 I appreciated this addition！ It was fascinating to read the anecdotes and examples of people （mostly famous artists） lauded for their creativity。 If other readers take away one message fr An accessible， captivating read about how creativity thrives and drives progress in every field。 After each chapter Maria Brito provides an “Alchemy Lab” with questions/prompts and suggested practices that helps reinforce her key messages and allow opportunities for readers to apply their insights and learning。 I appreciated this addition！ It was fascinating to read the anecdotes and examples of people （mostly famous artists） lauded for their creativity。 If other readers take away one message from this， I hope it is the belief that anyone can be creative！ I recommend How Creativity Rules the World to anyone interested in creative pursuits， practicing creativity， contemporary art， art history， and psychology。 Thank you to HarperCollins Leadership and NetGalley for the opportunity to read this ARC。 。。。more
Tobias Kashman
，
Less a dive into how creativity actually rules the world but more anecdotal pieces on the history of visual artists throughout history， mostly European based。 I had strong hopes for this as a very creative individual， but I felt genuinely tired the entire time and felt like I wanted to rush through to the end since I couldn't gain anything out of it。 The beginning had a strong grab but then falls flat and tiring， which is the opposite of what you want for a book that focuses on creativity。 I'm s Less a dive into how creativity actually rules the world but more anecdotal pieces on the history of visual artists throughout history， mostly European based。 I had strong hopes for this as a very creative individual， but I felt genuinely tired the entire time and felt like I wanted to rush through to the end since I couldn't gain anything out of it。 The beginning had a strong grab but then falls flat and tiring， which is the opposite of what you want for a book that focuses on creativity。 I'm sure some people would love this book， particularly painters or other visual artists， but unfortunately it just wasn't for me。 。。。more
J'Naia
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It was an interesting book though I didn’t enjoy this as much as I hoped I would。 However， I can see how many may like it hence why it gets a 3 star rating from me。
Nancy Loredo
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3。8 ⭐Encontré lo que busca en este libro y más。。。 Me ha gustado mucho la forma en la que la autora nos va mostrando cómo la creatividad está presente en cada uno de los ámbitos de la vida y está al alcance de todos。Sin duda mis partes favoritas fueron los "alchemist labs" para poner en práctica los ejercicios propuestos。Creo que a lo único que le pondría pero es que cuando habla de ciertas obras en específico me hubiera gustado verlas en el libro y no tener que ir a buscarlas。 3。8 ⭐Encontré lo que busca en este libro y más。。。 Me ha gustado mucho la forma en la que la autora nos va mostrando cómo la creatividad está presente en cada uno de los ámbitos de la vida y está al alcance de todos。Sin duda mis partes favoritas fueron los "alchemist labs" para poner en práctica los ejercicios propuestos。Creo que a lo único que le pondría pero es que cuando habla de ciertas obras en específico me hubiera gustado verlas en el libro y no tener que ir a buscarlas。 。。。more
Stacie
，
Definitely an inspiring book。 I would recommend it to anyone that is looking for creative inspiration。
M。
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It was a good read。
Sage
，
Where to begin。 I guess first it's important to note that this book is about creative entrepreneurship and the creative process。 It isn't a manual to get unblocked （see The Artist's Way for that）， although there are a few good suggestions for what to do when you do feel blocked。 The primary focus， though is on developing a career that depends on creative thinking。 I was leery of the beginning of the introduction， which dives in with the stock generalizations about people not believing they can b Where to begin。 I guess first it's important to note that this book is about creative entrepreneurship and the creative process。 It isn't a manual to get unblocked （see The Artist's Way for that）， although there are a few good suggestions for what to do when you do feel blocked。 The primary focus， though is on developing a career that depends on creative thinking。 I was leery of the beginning of the introduction， which dives in with the stock generalizations about people not believing they can be creative， which I thought we'd grown past as a society？ IDK。 But then Brito turns left into an amazing story about her grandfather in Venezuela that grabbed both my attention and my emotional investment， and boom！ Didn't want to put it down。I took notes， friends。 I rarely ever take notes on books like this， but maybe I really should。Another important point is Brito's background is adjacent to painters and art history， rather than creative writing or other fine arts， so the vast number of examples she draws on are of painters and sculptors， mostly European， and may or may not transfer well to other types of artistic business ventures。。。or ordinary business ventures that require creative problem solving and/or artistic sensibility。 She does make a strong case for consuming art， and especially learning to carefully observe its fine details， as a means to increase one's creative problem solving skills。 I hadn't known examining paintings was a required medical school course （to draw conclusions based on infinitesimal detail） but it absolutely makes sense。 I feel more validated in filling my Instagram with art， archaeology， and cats， rather than celebrity influencers。 It has been feeding my brain in exactly the way Brito recommends people nourish themselves with museum and gallery visits （in person or virtual: you can see the Met and the Louvre's collections online， after all）。 I did not （yet） do the "alchemy lab" workshop questions at the end of each chapter because I'm traveling and don't have the quiet time to devote to them， but they seem extremely well-directed for manifesting ideas， implementing business plans， and recovering from failures。She says， "Failing is hitting the creative limit of an idea，" or something to that effect， which is not a way I've ever seen failure framed before。 It's fascinating to recast failure as a thing that happens to an idea rather than to a person。 Srsly， mind blown。 I would have liked to see this book delve into other art forms， especially writing fiction and film-making， tbh。 I'm also not sure how the magical networking connections that allow artists to become working artists happen。 Networking is hell， basically， and also a mystery to me。 I realize that How-to-Network is its own book， but it does seem like there would have been room for it here， because as much as creative art can happen in a vacuum， getting it out of the studio and into other people's eyeballs is a crucial step。ARC 。。。more
Michelle Cornish
，
Part history book， part creativity guide， part business manual--one-hundred percent inspirational！ I loved how the author combined art history， discussing many artists ranging from Michelangelo to Frida Kahlo to Jeff Koons （and many more）， with her own experiences transitioning from a high-powered lawyer to a thriving art curator and dealer to inform readers of not only the creative process but also how this process is used in businesses that have and will continue to transform the world。 Thank Part history book， part creativity guide， part business manual--one-hundred percent inspirational！ I loved how the author combined art history， discussing many artists ranging from Michelangelo to Frida Kahlo to Jeff Koons （and many more）， with her own experiences transitioning from a high-powered lawyer to a thriving art curator and dealer to inform readers of not only the creative process but also how this process is used in businesses that have and will continue to transform the world。 Thank you to NetGalley and Harper Collins for this e-galley！ 。。。more
Orinthia Lee
，
#14 - 2022ARC provided by Netgalley。 I voluntarily read and reviewed an advanced copy of this book。 All thoughts and opinions are my own。---I am a person who rarely read nonfiction。 But Maria Brito made me enjoy every page of the book since the beginning。 Her story about how her grandfather inspired her also inspired me a lot。 The way she explained what she wanted to offer is easy to read。 It is like I am reading fiction instead。This book helps to explore， develop and improve creativity levels， #14 - 2022ARC provided by Netgalley。 I voluntarily read and reviewed an advanced copy of this book。 All thoughts and opinions are my own。---I am a person who rarely read nonfiction。 But Maria Brito made me enjoy every page of the book since the beginning。 Her story about how her grandfather inspired her also inspired me a lot。 The way she explained what she wanted to offer is easy to read。 It is like I am reading fiction instead。This book helps to explore， develop and improve creativity levels， and there are many impressive examples of creative ideas that I can learn and apply to my own life。 This book bounds to inspire everyone who reads it。 。。。more
Abra Kurt
，
I love it when a book title not only delivers on its promise - but overdelivers。 Brito has written a masterclass on developing and harnessing one's creativity。 Rooted in visual art examples， she provides interesting personal stories and historical case studies on the ways creativity has influenced social and cultural change; dispels myths about creativity; and outlines a blueprint for building habits and flexing your own creative muscles to inform any endeavor。 Her law background shines through I love it when a book title not only delivers on its promise - but overdelivers。 Brito has written a masterclass on developing and harnessing one's creativity。 Rooted in visual art examples， she provides interesting personal stories and historical case studies on the ways creativity has influenced social and cultural change; dispels myths about creativity; and outlines a blueprint for building habits and flexing your own creative muscles to inform any endeavor。 Her law background shines through as she makes her case with colorful context for the examples she provides， and her closing argument ties together the creative lessons while laying the groundwork for each of us to play a role in inventing the future。 Highly recommended for those seeking insight into how creativity works， how it can influence， and inspiration for expressing more creativity in your own life and work。 I received a digital pre-publication copy of this book in exchange for an honest review。 。。。more
Nicolò Grasso
，
It is not easy to define a book as "inspiring"， but that is exactly what Maria Brito did with "How Creativity Rules the World"！ As a young artist who is finding his creative voice and trying to pursue a career in filmmaking， the examples that Brito brings forth to illustrate how creativity is something you learn， and not something you inherently have， is highly motivational for artists and every other individual。 The book works great as a motivational read， but it also delivers a very compelling It is not easy to define a book as "inspiring"， but that is exactly what Maria Brito did with "How Creativity Rules the World"！ As a young artist who is finding his creative voice and trying to pursue a career in filmmaking， the examples that Brito brings forth to illustrate how creativity is something you learn， and not something you inherently have， is highly motivational for artists and every other individual。 The book works great as a motivational read， but it also delivers a very compelling and straightforward look at art through various ages and countries。 Well worth a read， a revelatory book that is bound to inspire those that read it！ 。。。more
Darya
，